April 13, 2018
Sally and I take real estate and property management classes from time to time and one that we use in every transaction was on staging a home for sale. It was in Sacramento and had speakers like interior decorators, professional painters, furniture companies, and so forth.
One however caught us by surprise . . . Proctor and Gamble. Well, okay. Soaps, deodorizers, maybe. But she got us all ears with this opener: “P & G is different from most consumer product companies because instead of creating a soap or something and then go research a market to advertise to, we do it the other way around. So our market is you, Realtors. Now can you guess what the product was?”
Brag time here. I was the ONLY one with the right answer (no, there was more than myself in the audience). “Febreeze!” I said.
Cigarette smoke is of course the worst one and even Febreeze doesn’t promise to cure that. It soaks into carpet, furniture, wallpaper, paint. Doggie smells, cooking smells, and note this: deodorant smells. Why? What are you trying to cover up with them buyers ask.
So if fresh-baked bread or cookies aren’t handy when you’re getting your home ready for a showing, remember what those buyers are looking for. Neutral.